The 17th International Bitumen & Asphalt Exhibition runs from 5 to 8 January 2027 at Tehran International Permanent Fairground. That leaves about nine weeks. It is enough for a custom stand, provided the decisions are made in November and early December rather than over the Christmas break.
We wrote this for the export or sales manager who has booked space, or is about to, and needs to know what happens next. It is based on how we actually plan and build stands for Tehran fairs.
The fair is wider than its name. The organiser, Asia Pasargad Middle East, presents it as a show for bitumen, asphalt, insulation, cement, concrete and related machinery. Its product groups include production machinery, transport and packaging equipment, refinery units, laboratory equipment, raw materials and additives, and protective coatings, sealing, line marking and repair products.
So a bitumen exporter, a plant manufacturer and a waterproofing membrane producer may sit in the same aisle. They need very different stands, and copying the neighbour rarely works.
Nine weeks, week by week
For a custom stand of roughly 30 to 80 m², this is the schedule we would suggest:
- Now to mid-November: send us the hall, the area, how many open sides you have and what you plan to show.
- By early December: sign off the 3D design and construction drawings. Changes after that push back the cutting in our workshop.
- Mid to late December: CNC cutting, joinery and painting in the workshop, plus a trial assembly so problems show up there and not in the hall.
- Late December: final print files and copy.
- The days before 5 January: transport and installation, on the build-up days set in the organiser’s technical manual.
A double-deck stand or anything over 100 m² needs two or three extra weeks, because the structural drawings usually need separate approval.
A stand that works as a meeting room
At this fair a lot of the talk is about export contracts, shipments and specifications. A trader from Iraq or the UAE usually wants a quiet table and a data sheet more than a dramatic facade. We tend to give a larger share of the floor to meeting space here: one table visible from the aisle, a second one for parallel meetings, and a small lockable store for samples and the team’s bags.
If your technical documents exist in Persian and English, plan the shelving for them from the start. It sounds minor, but it is often the thing visitors walk away with.
Showing samples and machines
Bitumen and insulation are not photogenic. What matters on paper, such as penetration grade or membrane thickness, is invisible at a glance. We like identical labelled containers on a well-lit shelf, each with a short spec card, and for waterproofing a small cut-away wall that shows the layers.
For machinery the first question is whether it fits in the hall at all. Check weight, dimensions and access routes against the technical manual. If the machine goes outside, keep an indoor stand with a screen, a film of the machine working and one real component, so the conversation can happen somewhere warm.
Building up in January
Our calendar shows the Pipes & Fittings and Gemstones exhibitions on the same dates at the same fairground, so loading gates and truck parking will be busy during build-up. Tehran in early January is cold and dark early. We finish all painting in the workshop, because paint dries slowly in a cold hall and touch-ups there rarely look right. CNC-cut, numbered parts mean the hall work is assembly only.
Height limits, power and the exact handover times change from one edition to the next, so take them from this year’s technical manual. If you are coming from abroad, the way we work with foreign exhibitors is set out on our Tehran trade fair services page.
Where the budget should go
At this fair we would put money first into the meeting area, direct lighting on the samples and clear print in two languages. Those are what a visitor deals with during a twenty-minute conversation. Tall structures and busy facades are where you can save. If you plan to come back next year, tell us early and we will build the main walls so they can be reused.
Next step
If you have the space, send us the hall number, the size and a short list of what you want to show this week. We will come back with a first layout and a schedule that fits these nine weeks. Our full scope of work is on the services page.
